|
Spanish Broadcasting System, Inc. (NASDAQ: (SBSA )) is one of the largest owners and operators of radio stations in the United States. SBS is also invested in television and internet properties, deriving the majority of its income from advertising through its media products. SBS owns the internet portal ''LaMusica.com''. It also acquired WSBS-TV in Miami, Florida, KTBU in Houston, Texas and WTCV in San Juan, Puerto Rico, known as ''MEGA TV''. SBS targets the U.S. Hispanic audience in six geographic regions: greater Los Angeles, greater New York, Puerto Rico, greater Chicago, greater Miami, and greater San Francisco. ==History== Spanish Broadcasting System was founded by Pablo Raúl Alarcón, Sr., who started in Spanish-language radio broadcasting in the early 1950s when he started his first radio station in Camagüey, Cuba, and his son, Raúl Alarcón, Jr.〔("Pablo Raúl Alarcón, Sr." ), Spanish Broadcasting System, accessed June 4, 2011.〕 Alarcón Sr. had acquired 14 radio stations by the time he fled Cuba with his family to the United States in 1960.〔(Raúl Alarcón Jr.1956– ), Reference for Business, 2nd ed., accessed June 4, 2011.〕 In the U.S. he continued his career as an on-air personality at a New York radio station after arriving in the United States before being promoted to programming director. He subsequently owned a recording studio and advertising agency before borrowing $3.5 million USD to purchase the first SBS radio station, WSKQ-AM (La Super 1380) in 1983 with his son, Raúl Alarcón Jr. Alarcón Sr. would serve as SBS Chairman of the board of directors, while his son would serve as an account executive in the sales department.〔〔 SBS generated sales of about $20 million in its first year, confirming the influence of the growing Spanish-speaking audience.〔 Raúl Alarcón, Jr. became President of SBS and a director in October 1985.〔("Raúl Alarcón, Jr." ), Spanish Broadcasting System, accessed June 4, 2011.〕 In 1998 SBS purchased its first FM station, regional Mexican KLAX 97.9 FM in Los Angeles. The company went public in the fall of 199l, raising $435.8 million by selling 21.8 million shares at $20 per share. SBS bought its third station, New York's WSKQ-FM, in 1989 and reformatted it as Mega 97.9, La Mega, surpassing the market's longtime leader, the light rock station WLTW-FM, by 1998. A major turning point for Spanish radio occurred that year when media researchers at Arbitron rated La Mega's morning show number one over that of the radio personality Howard Stern. In 2002 the company created SBS Entertainment, a concert production arm. It also diversified by purchasing 80 percent of JuJu Media, the operator of the Spanish-English Web site LaMusica.com, which offered Latin music, entertainment, news, and culture. Later that year, at the insistence of Alarcón Jr., SBS launched KZAB-FM (La Sabrosa 93.5), targeting the Central American population in Los Angeles. In 2003, WSKQ was the most listened-to Spanish-language radio station in the United States. That year Alarcón Jr. told ''Billboard'' magazine, "My opinion is that radio programming continues to be an art. It is not a science. I will not argue with the fact that research gives you a good indication, a good road map."〔 Raúl Alarcón, Jr. is the current Chief Executive Officer of SBS, a position he has held since June 1994. He also succeeded his father as Chairman of the board of directors on November 2, 1999. Alarcón, Sr. would continue to serve as Chairman Emeritus.〔 Alarcón, Jr. is responsible for the company's long-range strategic planning and operational matters, and according SBS's website, is instrumental in the acquisition and related financing of each SBS station.〔 In 2009, Raúl Alarcón, Sr. was posthumously inducted into ''Billboards Latin Music Hall of Fame. On June 3, 2011, the heavily Cuban-American community of Union City, New Jersey honored Alarcon Sr. with a star on the Walk of Fame at Celia Cruz Plaza. Alacron Jr. was present to accept the honors for his father.〔Sanabria, Santo. "Latinos honored in Union City", ''The Union City Reporter'', June 12, 2011, pages 1 and 12〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Spanish Broadcasting System」の詳細全文を読む スポンサード リンク
|